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A smooth running, strategic relationship with creative agencies, service organizations, and out-source partners is
just important as a positive relationship with customers. "If there
are no surprises there will likely be no disappointments"
Clear directions are the key. Providing clear direction with respect to goals, objectives and expectations sounds simple, but
vagueness is usually the root of most failings.
This can be addressed with a number of initiatives.
Face-to-Face - Personal communications training tells us that over 90% of successful communication
is physical presentation and reaction. Body language, facial expression, tone of voice. Meet frequently
with the business partners.
Written Plan - Whether it's a media plan, operations plan, schedule of events, or other program – clearly
identify the goals, milestones, and timeframes.
Win-Win Respect - Every partner is is working towards their own business success. My experience is
they will go the extra mile if they can see a win-win situation.
I have worked with and managed numerous agencies, vendors and business partners. These have included:
- Creative agencies
- PR personnel
- Outsource print management
- Video agencies
- Media reproduction
- Printers & pre-press services
- Direct mail and list houses
- Trade show & exposition managers
- Display booth reps and manufacturers
- Transportation companies
- . . and others.
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"Dont' buy a dog if you're going to do your own barking."
David Ogilvy
If you've hired an agency or vendor, trust them to do their job. If you
can't trust them, find one you can.
Success Tools
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Operation Plans
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Media Calendar
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Gantt Charts
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Approved Budgets
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Status Reports
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Assigned Ownership
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Clear Goals
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