Spectragraphics Corporation (San
Diego, 1985-1990)
As Marketing Communications Manager I directed all public
relations, trade show participation, collateral development, and corporate communications
programs. Goals and responsibilities included:
- Planning, budgeting & executing trade show activities in U.S., Europe
and Asia, including: NCGA, SIGGRAPH, DCG Autofact, NETWorld, DECWorld (Cannes, France)
- Managed PR agency, including related product launch activities, press
tours & conferences.
- Designed and produced marketing and corporate materials including
financial reports, brochures, quarterly newsletter, and executive presentations.
- Managed lead database, lead fulfillment program, and ROI analysis of lead
generation.
- Annual budget development and responsibility.
- Development of strategic & tactical marketing operations plans
- Staff hiring, supervision & reviewing of support staff.
Spectragraphics designed and manufactured high performance graphics and channel based communications systems for
integration into flight trainers, real time data acquisition & display, process control, and other custom applications. The graphics
systems were also widely used in large CAD/CAM environments such as Boeing, GM, United Technologies, and other leading companies
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