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Gary Clark Resume - Event Management |
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| Selection & Planning | Trade events are constantly evolving. Markets change, audiences adjust, and mistakes are made. Comdex is the most recent and dramatic example. It essentially collapsed on itself. As they are large budget expenditures, the appropriate event, and level of participation, must be considered with the company's business goals in mind. Long term planning also helps reduce costs, eliminate surprises, and delivers a focused message. |
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| Goals & Measurement | Events don't exist for themselves. Along with corporate marketing and management, the purpose and goals of participating in an event must be established and then achieved. Appropriate measuring activities should be implemented to determine the desired ROI of the events. |
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| Logistics | Bill of Ladings, carnets, shippers, packing, drayage, forklifts, cranes - if you don't understand them, it will lead to disaster. I've crawled over mounds boxes in the freight terminal at Logan in Boston looking for equipment (found it). Had a semi-truck take a ditch with our equipment (finally made it on time - barely). Have worked many 24-48 hour days when the computer equipment wouldn't come up. Rented and drove a 40' diesel cab-over through downtown Washington D.C. traffic to deliver a communications box. Experience counts when it comes to ensuring logistics meet the needs of event management. |
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| Personnel | Successful planning and execution of events requires interaction and cooperation between a vast number of people. Good rapport, respect, planning, and attention to detail is required to have this orchestra of team members successfully complete the event. My management style, and indeed personality, assures success in working with vendors, contractors, and fellow team members. |
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| Execution | Just like game day for a sports team - the success on the field is a culmination of preparation and real-time execution of activities. This includes team encouragement, crisis management, and continued attention-to-detail. My can-do approach to everything and calm demeanor in the face of adversity is key to success. While Murphy's law does apply to events - they can be executed in absolute flawless manners. |
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| Measurement | Lead generation, press coverage, relationship creation, and awareness building can all be measured and reported to company management. This is crucial so that the event strategy supports the company goals. I have extensive skills in the tools that support these activities. From writing custom Access applications for lead tracking to implementing the most sophisticated CRM tools, to creating promotions that boost desired activity. |
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| Site Experience |
Las Vegas Convention Center McCormick Place - Chicago Javitz Convention Center- New York Cobo Hall - Detroit Astro Dome, Houston Nashville Convention Center - Nashville Moscone - San Francisco Anaheim Center - Anaheim Los Angeles Convention Center Palaise des Festival - Cannes, France Wimbledon Convention Center - London, UK International Convention Centre - Birmingham England Countless hotel ballrooms and convention facilities |
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| Market Experience |
Networld & Interop RSA Security Embedded Systems Conference Storage Networking World Comdex SIGGRAPH Defense Computer Graphics CATIA Operators Exchange DECWorld Autofact (CTS) VentureWire HP User Convention and others |