I bring a distinct advantage to any company that seeks a successful execution of Marketing Communications' programs.

By combining creativity, a technical foundation, and the benefit of global experiences, I deliver an unmatched range of benefits that few marketing professionals can offer.


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Event Management From hotel suites to the Las Vegas Convention Center – from San Francisco to Europe. I have extensive experience in every aspect of event management. This includes booth design, logistic management, scheduling, budgeting, and lead generation and tracking.  Click for Details
   
Public Relations I possess a success-based understanding of the role and value of a well implemented PR program, and the processes involved including editor relations and agency management. Properly executed, this can be one of the most cost-effective and beneficial marketing programs a company can employ.
   
Advertising and Direct Mail I have extensive experience in identifying the most favorable advertising opportunities, and have hands-on experience in designing, developing, and delivering camera-ready and press-ready artwork. Also, possess expertise in direct-mail list selection and procurement.
 
Collateral Development Using skills and knowledge similar to advertising development, I have designed or guided development of appropriate suites of corporate collateral. Also, I have comprehensive print-buying experience, including an understanding of off-set and digital-print requirements.
 
Web Management  I developed and wrote my first web page in 1995, and have grown to understand and appreciate the most effective methodologies, styles, features, and applications that can help propel a company’s image, sales, and general customer satisfaction. Properly implemented the web can greatly enhance traditional marketing efforts.
 
E-Marketing Beyond the traditional corporate web page, I am currently directing outbound marketing activities including banner ad placement on targeted industry sites, focused e-mail programs, and new, very cost-effective lead generation vehicles such as Google-ads.
 
Lead Management  I recently managed the implementation of SalesForce.com, one the most advanced web-based CRM systems available. After many past experiences with in-house systems, Goldmine, and other applications, this solution delivered all ‘wish-list’ features.
 
Media Presentations Possess polished expertise in conceiving, writing, and delivering critical presentations for press conferences, analyst meetings, and trade show events.
 
Strategic Planning I have directed brand positioning efforts, and by exploiting the value-proposition and messaging, created successful operational marketing plans.

 

Summary